Building brand identity a strategy for success in a hostile marketplace

समान संसाधन

• Marks and Brands: Conceptual, Operational and Methodological
  द्वारा: Deli Yang
• Brand Building; New Dimensions
  प्रकाशित: (2008)
• Building Brand Value:Five Steps to Building Powerful Brands
  द्वारा: Parameswaran, M.G
  प्रकाशित: (2006)
• Right side up: building brands in the age of the organised consumer
  द्वारा: Mitchel, Alan
  प्रकाशित: (2003)
• Behind powerful brands from strategy to campaign
  द्वारा: Jones, John Philip
  प्रकाशित: (2000)