Building brand identity a strategy for success in a hostile marketplace

Míreanna Comhchosúla

• Marks and Brands: Conceptual, Operational and Methodological
  le: Deli Yang
• Brand Building; New Dimensions
  Foilsithe: (2008)
• Building Brand Value:Five Steps to Building Powerful Brands
  le: Parameswaran, M.G
  Foilsithe: (2006)
• Right side up: building brands in the age of the organised consumer
  le: Mitchel, Alan
  Foilsithe: (2003)
• Behind powerful brands from strategy to campaign
  le: Jones, John Philip
  Foilsithe: (2000)