Building brand identity a strategy for success in a hostile marketplace

Antzeko izenburuak

• Marks and Brands: Conceptual, Operational and Methodological
  nork: Deli Yang
• Brand Building; New Dimensions
  Argitaratua: (2008)
• Building Brand Value:Five Steps to Building Powerful Brands
  nork: Parameswaran, M.G
  Argitaratua: (2006)
• Right side up: building brands in the age of the organised consumer
  nork: Mitchel, Alan
  Argitaratua: (2003)
• Behind powerful brands from strategy to campaign
  nork: Jones, John Philip
  Argitaratua: (2000)