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Building brand identity a strategy for success in a hostile marketplace

Bibliografiske detaljer
Hovedforfatter:	Upshaw, Lynn B.
Format:	Printed Book
Sprog:	English
Udgivet:	NewYork John wiley & sons 1995
Fag:	Brand identity > Brand and trade marks

Lignende værker

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af: Mitchel, Alan
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af: Jones, John Philip
Udgivet: (2000)

Brand Society How Brands Transform Management and Lifestyle
af: Martin Kornberger
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Udgivet: (2006)

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af: Keller, Kevin Lane
Udgivet: (2008)

Building brand value: five steps to building powerful brands
af: Parameswaran, MG
Udgivet: (2006)

Successful Promotions Build Successful Brands
af: Choudhury, Pran K
Udgivet: (2006)

9 brand shastras : nine successful brand strategies to build winning brands
af: Kapoor, Jagdeep
Udgivet: (2009)

9 brand shaastras :nine successful brand successful brand strategies to build
af: Kapoor,Jagdeep
Udgivet: (2009)

Trade marks and brands an interdisplinary critique
Udgivet: (2008)

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af: Gallardo, Luis
Udgivet: (2014)

Branding A practical guide to planning your strategy /
af: Randall, Geoffrey
Udgivet: (2004)

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af: Parment, Anders
Udgivet: (2014)

Brand building on the Internet
af: Lindstrom, Martin; Anderson, Tim Frank
Udgivet: (2000)

Building brands : 76 modern marketing stories /
af: Lury, Giles
Udgivet: (2017)

Branding demystified plans to payoffs
af: Verma, Harsh V.
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2003)

Brands in the Balance
af: Drawbaugh, Kevin
Udgivet: (2001)

Brand immortality /
af: Pringle, Hamish .
Udgivet: (2008)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
af: Chernatony,Leslie de
Udgivet: (2009)

Building brands in the Indian market
af: Panda, Tapan K.
Udgivet: (2004)

Building Brands in The Indian Market
af: Panda, Tapan K.
Udgivet: (2008)

Building brands in the Indian market
af: Panda, Tapan K
Udgivet: (2004)

Building brands in the Indian market /
af: Tapan K Panda
Udgivet: (2004)

Strategic brand management
af: Keller,Kevin Lane
Udgivet: (2013)

Strategic brand management: building measures and managing brand equity /
af: Keller, Kevin Lane
Udgivet: (2011)

Brand valuation: concepts and applications
af: Kambhammettu, Shyam Sunder
Udgivet: (2005)

Brand Management The Indian Context
af: Moorthi,Y L R
Udgivet: (2010)

Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

Fashion brands: branding style from Armani to Zara /
af: Tungate, Mark .
Udgivet: (2009)

United we brand how to create a cohesive brand that is seen, heard and remembered
af: Moser, Mike
Udgivet: (2003)

Brand From the Norwegian
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Managing Indian brands
af: Ramesh Kumar, S.
Udgivet: (2002)

27 Brand practices
af: Kapoor, Jagdeep
Udgivet: (2004)

Brand management /
af: Jaya Sharma, .
Udgivet: (2009)