Building brand identity a strategy for success in a hostile marketplace

Ítems similars

• Marks and Brands: Conceptual, Operational and Methodological
  per: Deli Yang
• Brand Building; New Dimensions
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• Building Brand Value:Five Steps to Building Powerful Brands
  per: Parameswaran, M.G
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• Right side up: building brands in the age of the organised consumer
  per: Mitchel, Alan
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• Behind powerful brands from strategy to campaign
  per: Jones, John Philip
  Publicat: (2000)