Building brand identity a strategy for success in a hostile marketplace

Podobne zapisy

• Marks and Brands: Conceptual, Operational and Methodological
  od: Deli Yang
• Brand Building; New Dimensions
  Wydane: (2008)
• Building Brand Value:Five Steps to Building Powerful Brands
  od: Parameswaran, M.G
  Wydane: (2006)
• Right side up: building brands in the age of the organised consumer
  od: Mitchel, Alan
  Wydane: (2003)
• Behind powerful brands from strategy to campaign
  od: Jones, John Philip
  Wydane: (2000)