Building brand identity a strategy for success in a hostile marketplace

Samankaltaisia teoksia

• Marks and Brands: Conceptual, Operational and Methodological
  Tekijä: Deli Yang
• Brand Building; New Dimensions
  Julkaistu: (2008)
• Building Brand Value:Five Steps to Building Powerful Brands
  Tekijä: Parameswaran, M.G
  Julkaistu: (2006)
• Right side up: building brands in the age of the organised consumer
  Tekijä: Mitchel, Alan
  Julkaistu: (2003)
• Behind powerful brands from strategy to campaign
  Tekijä: Jones, John Philip
  Julkaistu: (2000)