Building brand identity a strategy for success in a hostile marketplace

Lignende værker

• Marks and Brands: Conceptual, Operational and Methodological
  af: Deli Yang
• Brand Building; New Dimensions
  Udgivet: (2008)
• Building Brand Value:Five Steps to Building Powerful Brands
  af: Parameswaran, M.G
  Udgivet: (2006)
• Right side up: building brands in the age of the organised consumer
  af: Mitchel, Alan
  Udgivet: (2003)
• Behind powerful brands from strategy to campaign
  af: Jones, John Philip
  Udgivet: (2000)