Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. John wiley & sons.
Citación estilo ChicagoUpshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. NewYork: John wiley & sons, 1995.
Cita MLAUpshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. John wiley & sons, 1995.
Warning: These citations may not always be 100% accurate.