Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. John wiley & sons.
Chicago ZitierstilUpshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. NewYork: John wiley & sons, 1995.
MLA ZitierstilUpshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. John wiley & sons, 1995.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.