Cita APA

Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. John wiley & sons.

Chicago Edition Citation

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. NewYork: John wiley & sons, 1995.

Cita MLA

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. John wiley & sons, 1995.