White, R. Advertising: What it is and how to do it/3e (3rd ed.). McGraw Hill.
Chicago Edition CitationWhite, Roderick. Advertising: What It Is and How to Do It/3e. 3rd ed. London: McGraw Hill.
Deismireacht MLAWhite, Roderick. Advertising: What It Is and How to Do It/3e. 3rd ed. McGraw Hill.
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