White, R. Advertising: What it is and how to do it/3e (3rd ed.). McGraw Hill.
Chicago ZitierstilWhite, Roderick. Advertising: What It Is and How to Do It/3e. 3rd ed. London: McGraw Hill.
MLA ZitierstilWhite, Roderick. Advertising: What It Is and How to Do It/3e. 3rd ed. McGraw Hill.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.