Cita APA

White, R. Advertising: What it is and how to do it/3e (3rd ed.). McGraw Hill.

Chicago Edition Citation

White, Roderick. Advertising: What It Is and How to Do It/3e. 3rd ed. London: McGraw Hill.

Cita MLA

White, Roderick. Advertising: What It Is and How to Do It/3e. 3rd ed. McGraw Hill.