Strategic brand management new approaches to creating and evaluating brand equity

Benzer Materyaller

• Strategic brand management: creating and sustaining brand equity long term/
  Yazar:: Kapferer, Jean-Noel
  Baskı/Yayın Bilgisi: (2000)
• New strategic brand management: Advanced insights and strategic thinking
  Yazar:: Jean-Noel Kapferer
  Baskı/Yayın Bilgisi: (2012)
• Strategic brand management :building,measuring and managing brand equity/
  Yazar:: Keller, Kevin Lane
  Baskı/Yayın Bilgisi: (2015)
• Strategic brand management:building,measuring and managing brand equity
  Yazar:: Keller, Kevin Lane
  Baskı/Yayın Bilgisi: (2009)
• Strategic brand management
  Yazar:: Keller,Kevin Lane, ve diğerleri
  Baskı/Yayın Bilgisi: (2008)