Strategic brand management new approaches to creating and evaluating brand equity

Podobne zapisy

• Strategic brand management: creating and sustaining brand equity long term/
  od: Kapferer, Jean-Noel
  Wydane: (2000)
• New strategic brand management: Advanced insights and strategic thinking
  od: Jean-Noel Kapferer
  Wydane: (2012)
• Strategic brand management :building,measuring and managing brand equity/
  od: Keller, Kevin Lane
  Wydane: (2015)
• Strategic brand management:building,measuring and managing brand equity
  od: Keller, Kevin Lane
  Wydane: (2009)
• Strategic brand management
  od: Keller,Kevin Lane, i wsp.
  Wydane: (2008)