Strategic brand management new approaches to creating and evaluating brand equity

समान संसाधन

• Strategic brand management: creating and sustaining brand equity long term/
  द्वारा: Kapferer, Jean-Noel
  प्रकाशित: (2000)
• New strategic brand management: Advanced insights and strategic thinking
  द्वारा: Jean-Noel Kapferer
  प्रकाशित: (2012)
• Strategic brand management :building,measuring and managing brand equity/
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2015)
• Strategic brand management:building,measuring and managing brand equity
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2009)
• Strategic brand management
  द्वारा: Keller,Kevin Lane, और अन्य
  प्रकाशित: (2008)