Strategic brand management new approaches to creating and evaluating brand equity

Míreanna Comhchosúla

• Strategic brand management: creating and sustaining brand equity long term/
  le: Kapferer, Jean-Noel
  Foilsithe: (2000)
• New strategic brand management: Advanced insights and strategic thinking
  le: Jean-Noel Kapferer
  Foilsithe: (2012)
• Strategic brand management :building,measuring and managing brand equity/
  le: Keller, Kevin Lane
  Foilsithe: (2015)
• Strategic brand management:building,measuring and managing brand equity
  le: Keller, Kevin Lane
  Foilsithe: (2009)
• Strategic brand management
  le: Keller,Kevin Lane, et al.
  Foilsithe: (2008)