Strategic brand management new approaches to creating and evaluating brand equity

Παρόμοια τεκμήρια

• Strategic brand management: creating and sustaining brand equity long term/
  ανά: Kapferer, Jean-Noel
  Έκδοση: (2000)
• New strategic brand management: Advanced insights and strategic thinking
  ανά: Jean-Noel Kapferer
  Έκδοση: (2012)
• Strategic brand management :building,measuring and managing brand equity/
  ανά: Keller, Kevin Lane
  Έκδοση: (2015)
• Strategic brand management:building,measuring and managing brand equity
  ανά: Keller, Kevin Lane
  Έκδοση: (2009)
• Strategic brand management
  ανά: Keller,Kevin Lane, κ.ά.
  Έκδοση: (2008)