Strategic brand management new approaches to creating and evaluating brand equity

Ítems similars

• Strategic brand management: creating and sustaining brand equity long term/
  per: Kapferer, Jean-Noel
  Publicat: (2000)
• New strategic brand management: Advanced insights and strategic thinking
  per: Jean-Noel Kapferer
  Publicat: (2012)
• Strategic brand management :building,measuring and managing brand equity/
  per: Keller, Kevin Lane
  Publicat: (2015)
• Strategic brand management:building,measuring and managing brand equity
  per: Keller, Kevin Lane
  Publicat: (2009)
• Strategic brand management
  per: Keller,Kevin Lane, et al.
  Publicat: (2008)