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| LEADER |
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| 003 |
ViArRB |
| 082 |
|
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|a 659.1
|b KAP
|
| 100 |
|
|
|a Kapferner, Jean-Noel
|9 6826
|
| 245 |
|
|
|a Strategic brand management
|b new approaches to creating and evaluating brand equity
|
| 260 |
|
|
|a New York
|b Free press
|c 1992
|
| 300 |
|
|
|a v, 339p.
|c Book
|
| 500 |
|
|
|a Includes index
|
| 653 |
|
|
|a Brand name product - management
|
| 942 |
|
|
|c BK
|6 _
|
| 999 |
|
|
|c 91517
|d 91517
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| 952 |
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|2 ddc
|4 0
|6 6591_KAP
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|9 114777
|a SMS
|b SMS
|c GEN
|d 0000-00-00
|o 659.1 KAP
|p SMS020834
|r 2014-07-02
|w 2009-08-21
|y BK
|