Kapferner, J. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. Free press.
Chicago Edition CitationKapferner, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. New York: Free press, 1992.
MLA Edition CitationKapferner, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Free press, 1992.
Warning: These citations may not always be 100% accurate.