Sengupta, S. (1990). Brand positioning: Strategies for competitive advantage. Tata McGraw hill publishing company limited.
Stile di citazione ChicagoSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: Tata McGraw hill publishing company limited, 1990.
Citazione MLASengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata McGraw hill publishing company limited, 1990.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.