APA način citiranja

Sengupta, S. (1990). Brand positioning: Strategies for competitive advantage. Tata McGraw hill publishing company limited.

Čikaški stil citiranja

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: Tata McGraw hill publishing company limited, 1990.

MLA način citiranja

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata McGraw hill publishing company limited, 1990.