Sengupta, S. (1990). Brand positioning: Strategies for competitive advantage. Tata McGraw hill publishing company limited.
Style de citation ChicagoSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: Tata McGraw hill publishing company limited, 1990.
Style de citation MLASengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata McGraw hill publishing company limited, 1990.
Attention : ces citations peuvent ne pas être correctes à 100%.