Sengupta, S. (1990). Brand positioning: Strategies for competitive advantage. Tata McGraw hill publishing company limited.
Chicago ZitierstilSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: Tata McGraw hill publishing company limited, 1990.
MLA ZitierstilSengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata McGraw hill publishing company limited, 1990.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.