Messner, F. R. (1963). Industrial advertising: Planning, creating, evaluating and merchandising if more effectively. McGraw Hill.
Style de citation ChicagoMessner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising If More Effectively. New York: McGraw Hill, 1963.
Style de citation MLAMessner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising If More Effectively. McGraw Hill, 1963.
Attention : ces citations peuvent ne pas être correctes à 100%.