Messner, F. R. (1963). Industrial advertising: Planning, creating, evaluating and merchandising if more effectively. McGraw Hill.
Dyfyniad Arddull ChicagoMessner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising If More Effectively. New York: McGraw Hill, 1963.
Dyfyniad MLAMessner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising If More Effectively. McGraw Hill, 1963.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.