Messner, F. R. (1963). Industrial advertising: Planning, creating, evaluating and merchandising if more effectively. McGraw Hill.
Styl ChicagoMessner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising If More Effectively. New York: McGraw Hill, 1963.
Citace podle MLAMessner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising If More Effectively. McGraw Hill, 1963.
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