Cita APA

Messner, F. R. (1963). Industrial advertising: Planning, creating, evaluating and merchandising if more effectively. McGraw Hill.

Chicago Edition Citation

Messner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising If More Effectively. New York: McGraw Hill, 1963.

Cita MLA

Messner, Fredrick R. Industrial Advertising: Planning, Creating, Evaluating and Merchandising If More Effectively. McGraw Hill, 1963.