Lucas, D. B., & Britt, S. H. (1963). Measuring Advertising Effectiveness.
シカゴスタイル引用形Lucas, Darrell Blaine, , Steuart Henderson Britt. Measuring Advertising Effectiveness. :, 1963.
MLA引用形式Lucas, Darrell Blaine, , Steuart Henderson Britt. Measuring Advertising Effectiveness. 1963.
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