APA način citiranja

Lucas, D. B., & Britt, S. H. (1963). Measuring Advertising Effectiveness.

Čikaški stil citiranja

Lucas, Darrell Blaine, i Steuart Henderson Britt. Measuring Advertising Effectiveness. :, 1963.

MLA način citiranja

Lucas, Darrell Blaine, i Steuart Henderson Britt. Measuring Advertising Effectiveness. 1963.