एपीए उद्धरण

Lucas, D. B., & Britt, S. H. (1963). Measuring Advertising Effectiveness.

शिकागो स्टाइल उद्धरण

Lucas, Darrell Blaine, और Steuart Henderson Britt. Measuring Advertising Effectiveness. :, 1963.

एमएलए उद्धरण

Lucas, Darrell Blaine, और Steuart Henderson Britt. Measuring Advertising Effectiveness. 1963.