APA-viite

Lucas, D. B., & Britt, S. H. (1963). Measuring Advertising Effectiveness.

Chicago-tyylinen lähdeviittaus

Lucas, Darrell Blaine, ja Steuart Henderson Britt. Measuring Advertising Effectiveness. :, 1963.

MLA-viite

Lucas, Darrell Blaine, ja Steuart Henderson Britt. Measuring Advertising Effectiveness. 1963.