Cita APA

Lucas, D. B., & Britt, S. H. (1963). Measuring Advertising Effectiveness.

Citación estilo Chicago

Lucas, Darrell Blaine, y Steuart Henderson Britt. Measuring Advertising Effectiveness. :, 1963.

Cita MLA

Lucas, Darrell Blaine, y Steuart Henderson Britt. Measuring Advertising Effectiveness. 1963.