APA Edition Citation

Lucas, D. B., & Britt, S. H. (1963). Measuring Advertising Effectiveness.

Chicago Edition Citation

Lucas, Darrell Blaine, and Steuart Henderson Britt. Measuring Advertising Effectiveness. :, 1963.

MLA Edition Citation

Lucas, Darrell Blaine, and Steuart Henderson Britt. Measuring Advertising Effectiveness. 1963.

Warning: These citations may not always be 100% accurate.