Edwards, C. M., & Brown, R. A. (1959). Retail advertising and sales promotion (3rd ed.). Prentice-hall.
Style de citation ChicagoEdwards, Charles M., et Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. New Jersey: Prentice-hall, 1959.
Style de citation MLAEdwards, Charles M., et Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. Prentice-hall, 1959.
Attention : ces citations peuvent ne pas être correctes à 100%.