Cita APA

Edwards, C. M., & Brown, R. A. (1959). Retail advertising and sales promotion (3rd ed.). Prentice-hall.

Citación estilo Chicago

Edwards, Charles M., y Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. New Jersey: Prentice-hall, 1959.

Cita MLA

Edwards, Charles M., y Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. Prentice-hall, 1959.