APA Zitierstil

Edwards, C. M., & Brown, R. A. (1959). Retail advertising and sales promotion (3rd ed.). Prentice-hall.

Chicago Zitierstil

Edwards, Charles M., und Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. New Jersey: Prentice-hall, 1959.

MLA Zitierstil

Edwards, Charles M., und Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. Prentice-hall, 1959.