Edwards, C. M., & Brown, R. A. (1959). Retail advertising and sales promotion (3rd ed.). Prentice-hall.
Styl ChicagoEdwards, Charles M., a Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. New Jersey: Prentice-hall, 1959.
Citace podle MLAEdwards, Charles M., a Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. Prentice-hall, 1959.
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