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| LEADER |
00631nam a2200193 a 4500 |
| 005 |
20151215124754.0 |
| 008 |
960221s1955 dcuabcdjdbkoqu001 0deng d |
| 003 |
ViArRB |
| 082 |
|
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|a 658.827
|b MUR
|
| 100 |
|
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|a Murphy, John M.
|9 7477
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| 245 |
|
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|a Brand strategy
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| 300 |
|
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|a xii, 186p.
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| 653 |
|
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|a Business names-United states
|a Trade marks United states
|a Brand name products
|
| 942 |
|
|
|c BK
|6 _
|
| 260 |
|
|
|a New York
|b Prentice Hall
|c 1990
|
| 500 |
|
|
|a Includes index
|
| 020 |
|
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|a 0130841617
|
| 999 |
|
|
|c 91479
|d 91479
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| 952 |
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|
|0 0
|1 0
|2 ddc
|4 0
|6 658827_MUR
|7 0
|9 114728
|a SMS
|b SMS
|c GEN
|d 0000-00-00
|o 658.827 MUR
|p SMS017630
|r 2009-08-21
|w 2009-08-21
|y BK
|