APA Zitierstil

Cateora, P. R., & Graham, J. L. (1999). International Marketing (10th ed.). Irwin Mcgraw-hill.

Chicago Zitierstil

Cateora, Philip R., und John L. Graham. International Marketing. 10th ed. London: Irwin Mcgraw-hill, 1999.

MLA Zitierstil

Cateora, Philip R., und John L. Graham. International Marketing. 10th ed. Irwin Mcgraw-hill, 1999.