APA Edition Citation

Mehta, S. C. (1973). Indian consumers: Studies and cases for marketing decisions. Tata McGraw Hill Publishing Co. Ltd.

Chicago Edition Citation

Mehta, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. Bombay: Tata McGraw Hill Publishing Co. Ltd, 1973.

MLA Edition Citation

Mehta, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. Tata McGraw Hill Publishing Co. Ltd, 1973.

Warning: These citations may not always be 100% accurate.