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Market segmentation how to do it, how to profit from it

Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Dunbar, Ian
Format: Printed Book
Language:English
Published: London Macmillan press 1998
Edition:2nd ed.
Subjects:
Description
Item Description:X:51:F N82
Physical Description:xxiii,376p. Book
ISBN:0333733703