McDonald, M., & Dunbar, I. (1998). Market segmentation: How to do it, how to profit from it (2nd ed.). Macmillan press.
Chicago Edition CitationMcDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. London: Macmillan press, 1998.
MLA Edition CitationMcDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. Macmillan press, 1998.
Warning: These citations may not always be 100% accurate.