APA Zitierstil

Tull, D. S., & Hawkins, D. I. (1990). Marketing research (5th ed.). MacMillan.

Chicago Zitierstil

Tull, Donald S., und Del I. Hawkins. Marketing Research. 5th ed. United states: MacMillan, 1990.

MLA Zitierstil

Tull, Donald S., und Del I. Hawkins. Marketing Research. 5th ed. MacMillan, 1990.