APA Edition Citation

Patil, S. G., Kulkarni, P., & Pradhan Homai. (1981). Modern marketing research. himalaya publishing house.

Chicago Edition Citation

Patil, S. G., P.V Kulkarni, and Pradhan Homai. Modern Marketing Research. Bombay: himalaya publishing house, 1981.

MLA Edition Citation

Patil, S. G., et al. Modern Marketing Research. himalaya publishing house, 1981.