APA Edition Citation

Aaker, D. A., & Day, G. S. (1980). Marketing research. John Willey and Sons.

Chicago Edition Citation

Aaker, David A., and George S. Day. Marketing Research. New York: John Willey and Sons, 1980.

MLA Edition Citation

Aaker, David A., and George S. Day. Marketing Research. John Willey and Sons, 1980.

Warning: These citations may not always be 100% accurate.