Cita APA

Cox, K. K., Enis, B. M., & Keith cox K. (1973). Readings in the marketing research process. Good Year publishsing company.

Citación estilo Chicago

Cox, Keith K., Ben M. Enis, and Keith cox K. Readings in the Marketing Research Process. California: Good Year publishsing company, 1973.

Cita MLA

Cox, Keith K., et al. Readings in the Marketing Research Process. Good Year publishsing company, 1973.