APA Zitierstil

Cox, K. K., Enis, B. M., & Keith cox K. (1973). Readings in the marketing research process. Good Year publishsing company.

Chicago Zitierstil

Cox, Keith K., Ben M. Enis, und Keith cox K. Readings in the Marketing Research Process. California: Good Year publishsing company, 1973.

MLA Zitierstil

Cox, Keith K., et al. Readings in the Marketing Research Process. Good Year publishsing company, 1973.